The Red Bull Rubik’s Cube World Cup is a new, global competition designed to challenge and stretch even the most accomplished Rubik’s Cube players in one of the most exhilarating emerging sports. Speedcubing already draws outstanding media attention and the involvement of RedBull will only serve to fuel the power and reach wider audiences to encourage more budding Cubers to compete. And new for 2018 was the introduction to the Red Bull Rubik’s World Cup! Red Bull joined forces with Rubik’s Brand Ltd to give wings to the global speedcubing phenomena.
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